Consumers belts have tightened, whilst brands and manufacturers are continually under pressure from raw material and labour shortages, rising utilities and ever decreasing profit margins.
How can we find a way to bloom amid all the gloom?
In our Frugal Futures webinar we unpack:
– The context of the situation, ‘The Gloom’
– Key stats and insights
– How brands and retailers can thrive in a cost-conscious world
– How to address your customers’ pain points
– How to develop and implement cost-saving strategies
– How to communicate with your customers effectively
– How GDR can support
You will also hear from our partners Savanta, who will share some of their research and insights.
“For us as businesses, it’s about leading by example, it’s about supporting and nurturing a cultural shift that sees frugality as a force for better living and not a force that is imposed on us.” Sandra Perriot, Strategy Director, GDR