GDR archive
Selected writing and research from GDR Creative Intelligence.
Thought leadership
Brands that built their identities in feeds and algorithms are now building them in bricks and mortar, and using physical space as another form of […]
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Thought leadership
Performance wear has spent two decades selling stretch, sweat-wicking and water repellence as a wellness upgrade. But the truth underneath is murkier, as the chemistry […]
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Thought leadership
Coffee packaging is ripe for a serious rethink, and innovative new takes on standard designs are turning heads, sparking social media moments and making your […]
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Thought leadership
The best summer food and drink activations don’t just offer something to eat or drink – they offer a reason to be somewhere, in a […]
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Thought leadership
From a ship-shaped Louis Vuitton exhibition to Arc’teryx’s museum concept store, Shanghai is home to some of the most architecturally inspiring and culturally ambitious flagship […]
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Thought leadership
Consumers are increasingly pushing back against throwaway culture, and retailers, regulators and the resale economy are responding with a new model built around longevity, repairability […]
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Thought leadership
Social media has a long history of turning sensible nutrition advice into something extreme and then promptly moving on. But fibermaxxing, the latest trend to […]
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Thought leadership
The floor of Retail Technology Show 2026 in London’s Excel Centre was busy, loud and – as ever – full of claims. GDR spent the […]
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Thought leadership
Every April, the design world descends on Milan and the city becomes a live brief in experiential retail. Showrooms transform into stage sets, historic courtyards […]
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Thought leadership
They’ve never known a world without smartphones, streaming or voice-activated everything. But when it comes to how they want to spend their time (and their […]
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