At the start of 2023 we developed a new set of megatrends to support our Foresight Framework. We’re now halfway through the year and the trends feel more relevant than ever, while continuing to evolve in fascinating new directions.
Within Holistic Regeneration, a trend focused on environmental initiatives, the key emerging theme this quarter is about taking responsibility at the very beginning of the lifecycle of each product, initiative or campaign.
The Dopamine Economy is also still going strong, with this report highlighting a new selection of inspirational case studies designed to inject a feel-good hit into consumers’ daily lives. Meanwhile, our trend within Homegrown Movements tracks the rise of retail concepts prioritising communities.
Situated under Silicon-based Lifeforms, our AI-oriented trend tracks how brands are using this exciting new technology to unlock new levels of efficiency, designed specifically for individual businesses.
If you are interested in purchasing the full trends report, please contact rachel@gdruk.com.
